Caitlyn Jenner has been unveiled as the new face of MAC Cosmetics, in a landmark deal that makes her the first transgender star to land a big mainstream beauty contract.
The company announced Friday that Jenner, 66, has signed on as their newest celebrity endorsement, following in the footsteps of Lady Gaga, Rihanna, Nicki Minaj and Fergie.
Beauty insiders said the deal is thought to be worth at least seven figures, and will see the cosmetics company, owned by Estée Lauder, become more involved in transgender issues and causes.
Page Six reported last June that Jenner was in talks with MAC, which the company denied at the time, and issued a statement, “M•A•C Cosmetics is a brand that embraces ALL AGES, ALL RACES and ALL SEXES and is a longstanding supporter of the LGBT community. We are inspired by Caitlyn Jenner, her personal journey and we admire her courage and beauty.”Caitlyn had first been a spokesperson as the face of Wheaties during Bruce Jenner’s days as an Olympian.
And in September last year, Caityn raved about MAC Cosmetics in a video message posted on her website. Saying it was her favorite makeup brand, she added, “I think they do a great job. I love their coverage.”
Estée Lauder is keeping it in the family; Kendall Jenner is already the face of that brand.
