KOHIMA — The newly renovated store of Blackberrys, a men’s apparel brand, located at the TCP Gate area in Kohima, was relaunched on Thursday.
The brand has about 425 stores nationwide, comprising 200 company-owned stores and 230 franchise stores.
Speaking on the occasion, Nirmal Kumar Jain, the proprietor of the outlet, and Nipon Pradhan, Northeast and Odisha area manager, highlighted that the Blackberrys store in the capital city is the second store in Nagaland, following the first one in Dimapur, which was initially opened in 2017.
They stated that the store features a complete men's wardrobe collection, including suits, formal shirts, casual shirts, and T-shirts, all affordably priced. They also highlighted innovative garment technologies such as TempTech for body temperature regulation and TechPro for easy-to-wear, wrinkle-free, stretchable, and quick-dry fabrics.
According to them, the reopening of this store is a significant event for both the brand and the people of Kohima.
Nirmal Kumar Jain informed Eastern Mirror that the two outlets of the brand in Kohima and Dimapur employ 12 individuals.