Avitho-o Loucü releases second book ‘Naga Hustlers’

KOHIMA — Engineer and writer from Nagaland, Avitho-o Loucü, released his second book titled “Naga Hustlers” on Wednesday in Kohima.

The book was dedicated and formally released by Medoneilie Mechülhou, chaplain of G Rio School Kohima, at a launching event held at Jini Study Centre in Kohima.

According to the author, it is a ‘self-improvement book’ with a focus on encouraging readers to become a better version of themselves.

The book covers topics including social issues, personal struggles, the economic context of Nagaland and various other issues plaguing the Naga society.

Dedicating the book to his sister, Dr. Kevingunuo Loucü, whom he described as the “most hard-working” and a hustler, the author said the book is about pursuing one’s goals and not giving up.

One of the topics discussed is Nagaland’s economy, where he observed that business and trade in Nagaland are captured by the Marwari community. He encouraged Nagas to understand and learn how the Marwari community does business.

Also read: Huthuka Sumi’s book ‘Giants’ launched at The White Owl

He further observed that Nagas are entertainment-orientated and do not bother to work hard and get a job. He said Nagas should learn how to be hustlers and work towards achieving goals in life.

His first book, “The Ugly Duckling Nagas”, was released in 2021.

Read more: ‘The ugly duckling Nagas’ released in Kohima

Publisher and Editor-in-Chief of 6th Finger Publishers, Kohima, Sentinaro Longkumer, said there is much genuineness in the author’s book, with every line coming straight from his heart.

She added that the author did not confine himself to one topic but dealt with different subjects which are relevant and contextual. Saying that the author talked about social and prevailing issues in Naga society, she urged readers to ponder upon them as they read the book.

Sharing his personal journey of overcoming alcohol addiction and depression, MCC proprietor William Soleho said the book is a reflection of his life and that he could connect the dots.

CTAN Convenor Meshenlo Kath said the book is a reflection of the author’s heart to see change in the state.

Commenting on the author’s take on unemployment in the state, Kath recalled growing up being taught to get a government job and not to focus on entrepreneurship. While acknowledging the multiple challenges of entrepreneurship in the state, he encouraged people to venture into this field.

He also pointed out the ‘outdated’ system of education which needs an update. Questioning where to implement the lessons acquired from the current education system, he said the government should instead focus on skilling and training people.