KOHIMA — The seventh edition of August Rush Festival, an annual festival of Richa Productions, will be held on August 15 at The Heritage, DC bungalow in Kohima with the theme 'when creativity meet skills'.
Director of Richa Productions, Dr. Teputo Richa said the event started in 2016 with the concept of promoting local entrepreneurs and local artists. The local entrepreneurs and artists have a lot of potential but they lack encouragement and platform, he said while adding that the festival will create opportunities and networking platforms for them.
He said, ‘Naga society is at a stage where we are really losing one's tradition with the influence of Korean, Japanese, western and other cultures,’ hence, the festival aims to promote Naga culture and tradition.
In this regard, Nagaland Umbrella Festival with theme 'A Naga Umbrella’, as part of August Rush, will focus on Naga culture and traditions, he said.
[bsa_pro_ad_space id=1]Medo Kense, the event head said that over the years, the festival has provided entrepreneurs and artists with networking opportunities which has helped boost their creations and businesses.
The festival will also witness the first edition of the August Rush power-lifting championship in two categories, 65 kg to 75 kg and 76 kg to 85 kg where the winners for each category will receive a cash award of INR 10,000, and the runners-up will receive gift hampers and gym membership.
Other events will include August Rush fittest man and woman 2023, a solo singing contest among the top 5 finalists, and the Spring-Summer fashion show will showcase the design students' works that will focus on the Naga identity.
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