Our Reporter
Dimapur, July 30 (EMN): FirstCry and New U store was inaugurated on Friday at GIZ building, 5th Mile Unity Village, Dimapur, by Geoffrey Yaden and his wife Mengunuo.
The proprietor, Arinjay Jain, informed that it is the biggest FirstCry store outlet in the country. He also informed that they have employed 20 Naga unemployed youth as staff of the store.
The kid’s store has an inventory of over 200 brands across 14 categories displayed for customers to see, he said. He opined that even though India has the largest number of children in the world, the industry is largely unorganised and parents still do not find it convenient to shop for their little ones or do not have enough access to stores and outlets that specialise in baby care products.
The industry expected huge demand in the retail markets.