KOHIMA, JUNE 14 : Amway India on Tuesday launched three new fragrances under brand Dynamite, targeted for men, and 2 new fragrances under the brand Attitude for women in the state at its office in Kohima.
Speaking on the occasion here, Amway India North East vice president, GS Cheema said that the deodorants category has grown immensely in the past 5 years. According to the official, the industry is expected to grow at a healthy double digit growth rate over the next few years riding on evolving consumer preferences, lifestyle changes and increase in disposable income.
“We are offering more choices to the discerning consumer. Going forward, we aim to refresh the range at frequent intervals,” added Cheema.
Priced at Rs 260 each, the new range of Dynamite and Attitude deodorants have been dermatologically tested and offer a refreshing fragrance, the company informed. The new Dynamite fragrances for men are christened ‘Fire’, ‘Earth’ and ‘Ice’ while the Attitude range are named ‘Fantasy’ and ‘Enchant’.
It was also informed that Amway will also be launching a series of activities including training and experiential initiatives to promote the new range of deodorants amongst the distributors across the country.
