Kohima, Jan. 29 : Amway India on Monday launch of Amway Queen, a premium cookware range. Amway India sells more than 130 products across Nutrition, beauty, homecare and personal care categories.
Speaking on the occasion, Anshu Budhraja, CEO, Amway India, said “We have identified Amway Queen as our first durable to be launched in the Indian market because the research indicated that there is a latent demand for premium cookware which enables low oil, low water cooking while ensuring taste.
Sundip Shah, Chief Marketing Officer, Amway India, said that Amway Queen is unique as it allows healthy cooking of delicious dishes with almost no oil and less water. A team of chefs led by Chef Sanjay Pawar are doing demonstrations across the country. A total of 200 events are being held across the country to promote the range.
This is the first time that Amway India is launching a product in the consumer durable segment in the country. The premium quality Amway Queen Stainless Steel Cookware is both elegant and convenient, is backed by 30 years warranty. The 5 piece Amway Queen Cookware set has been created especially for the Indian market keeping into the consideration the culinary palate & food habits of Indians. The aesthetically designed Amway Queen Cookware set comprises of a 4 liter stock pot with lid, a 2 liter Saucepan with lid, and 1.5 liter Sauté Pan with lid, and an extra lid & Stock pot steamer as accessories.
