Dimapur, Sep. 26 (EMN): Following the success of its online venture, the AKS Clothing has finally made its way into the offline world with the launch of two flagship stores at prime locations of Dimapur and Kohima City in Nagaland.
An update from the brand issued on Sep. 26 stated that the store in Dimapur is located at Jack N Jill mall near Hazi Park and at P R Hill in Kohima.
Spread across 300 sq.ft. each, both the stores are said to offer a complete range of exotic ethnic and indo-western fashion outfits and accessories of the brand.
To offer its customers an ultimate shopping experience, the brand is said to have made its debut with realty stores that are complemented with elegant interiors with warm and courteous store staff.
With their sole motto of reviving the charms of Indian ethnic styles and motifs in the daily lives of the people which were earlier restricted only to the festive celebrations or family get-togethers, the AKS outlets are said to be creating a unique fashion destination in the nice and serene landscapes of Nagaland.
Announcing the launch of two new stores, Nidhi Yadav, Founder and Creative Head of AKS Clothing through the release said, “the launch of our flagship stores in Dimapur and Kohima is a significant achievement for us and underlines the importance of these cities for the brand. The findings of our internal research based on the rising sales shares from the north-east region of the country depict that it is the emerging market for the fashion & lifestyle brands. People here have a great taste of style and fashion that not many brands have dared to tap, fortunately, AKS has been able to make a mark in the markets here with its online products and hopes these stores with further increase its market penetration.”
