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Customers seen checking garments at the newly opened People store in Dimapur on Saturday. (EM Images)[/caption]
Eastern Mirror Desk
Dimapur, Feb. 24 : People, ‘India’s first fast-fashion youth brand’ and retail brand of Aditya Birla, was inaugurated in Dimapur on Saturday, Feb. 23 by Dimapur Deputy Commissioner Kevekha Kevin Zehol.
The new store located at the Clock Tower is the brand’s second store in the northeast region.
Introducing the brand to the well-wishers present at the inaugural function, former Miss Dimapur Zehovire Avi Kechu described People as a ‘range which will be trendy and stylish yet extremely affordable for everyone characterised by an attitude that is equally at home on the street or on campus, as it would be on a ramp’.
“With trendy cuts and styles that are high on colour, People is a solution for fashion forward young men and women —continuously offering the latest range of casual shirts, tees, western tops, fusion tops, jeans, winter-wear, and accessories like bags, scarves and shoes,” said Kechu.
The store amalgamates a highly agile design and sourcing cycle crunches the time between international trends and its delivery to the consumers, Kechu added.