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DIMAPUR — In a groundbreaking development, products crafted by Naga entrepreneurs are now live on Amazon. The development was made possible with the collaboration of Global Alliance for Mass Entrepreneurship (GAME), Amazon, and YouthNet.
The pioneering partnership aims to empower small businesses and expand their reach through the global digital marketplace, stated an update from YouthNet.
“The initiative focuses on equipping entrepreneurs with essential digital marketing skills, ensuring compliance with global standards and facilitating seamless online store setups,” the statement read.
In its first phase, YouthNet facilitated a soft launch for over 60 women entrepreneurs, whose products are now available under the brand "Made in Nagaland." The step was expected to transform local businesses by providing them with a global platform, unlocking new opportunities for sales and growth.
At the heart of the initiative was the establishment of YouthNet Incubation Centre’s Facilitation Cell, which supported entrepreneurs in onboarding their products to digital platforms like Amazon. By providing this critical support, the project aims to foster sustainable economic growth and create a thriving business ecosystem in Nagaland.
"We are excited about the opportunities this partnership brings to local entrepreneurs, especially women who are the backbone of many home-based businesses in Nagaland," said Nunesenuo Chase, director of YouthNet.
"This marks the beginning of a new chapter; a transformative journey for our local entrepreneurs, who now have the tools and the global stage to showcase their products to the world." said Neikepekho Shosahie, manager of YouthNet Incubation Centre.
The programme aims to continue onboarding more entrepreneurs in the coming months, further strengthening Nagaland’s presence in the digital economy and setting a new benchmark for regional entrepreneurship.