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IMPHAL — Manipur Chief Minister N. Biren Singh on Monday launched processed food products of Manifresh brand under the value chain marketing of quality local horticulture products through brand building initiatives.
Launching the products at the Chief Minister’s Secretariat in Imphal, Biren said Manipur is going through a hard time but ‘we have to continue working towards development’.
We will face crises, and at the same time we cannot cease developmental works, he said, adding that the government has set up cold storages in the state.
Highlighting the implementation of Vocal for Local in Horticulture department and TRIFED in Forest department, he stressed the assistance provided to the various individuals and Self-Help-Groups (SHGs) under these missions and schemes.
Expressing satisfaction over the improvement in packaging, he said local products are being exported today.
The CM, who was accompanied by ministers and legislators, later shared about the event on his X handle. "Under the state government's initiatives, local products are being exported and marketed at various locations in the country. We have all the capabilities to build successful brands from the resources we have in the state. With the right vision and determination, the people can help build a sustainable state economy and contribute to the growth of the nation," he wrote.
Pleased to launch Manifresh's processed food products under the scheme Value Chain Marketing of Quality Local Horticulture Products through Brand Building Initiatives.
— N.Biren Singh (@NBirenSingh) February 5, 2024
Under the state government's initiatives, local products are being exported and marketed at various locations… pic.twitter.com/FUiAj9K6h7
The products, which were launched on Monday included kachai lemon tea, dehydrated pineapple, sirarakhong flakes, sirarakhong powder, sirarakhong whole dry, dry cake, lotus tea and dozens of others.