While appreciating the concern expressed by various individuals in the local dailies on the recently conducted Multi Media Campaign, stating that the event’s impact was not visible; NSACS had also not carried out any assessment of the event’s impact. I am constrained to convey this message to clarify the confusions in the minds of the readers.
The fact remains that Nagaland State AIDS Control Society(NSACS) cannot carry the Prevention and Control program of HIV and AIDS forward alone. The little that we could achieved till today is only through the concerted and multi-sectoral effort contributed from line departments, churches and NGOs with NSACS under Health and Family Welfare Department leading the team from the front.
While the high prevalence of HIV in the state remains a major concern, it is more disheartening to find the fact that majority of the positive cases belongs to the younger population. As per the latest data from April to August 2018, in Nagaland, 60% of the HIV positive cases are found among the age group of 15-34 years. Efforts are being put in to reach out to this vulnerable population through different strategies and platforms. For the youth in particular, Nagaland State AIDS Control Society is making intervention through its youth intervention programs like Red Ribbon Club in the colleges, Adolescence Education Program in the schools, out of school youth programs, special intervention campaigns like Multimedia Campaign, International Youth Day, National Youth Day, advocacy and sensitization programs, etc.
Multimedia Campaign (MMC) is another strategy to reach out to the young people with HIV prevention messages through music, sports, etc. MMC is a special package provided by NACO since 2009 for the 8 North Eastern States; keeping in mind that NE people are music lovers and music influences our lives. Even this year, the campaign is being simultaneously carried out across the North Eastern States which will culminate at a regional level program to be hosted by NSACS during the month of November, as recommended by NACO. The recently concluded MMC was carried out in a manner where along with music, HIV messages through song lyrics, Quiz, HIV testing facilities, distribution of IEC materials, screening of short videos and texts with prevention and treatment messages, motivational talks on drug abuse and its effects, etc. were discussed and disseminated. We are grateful to those who have attended and also participated in the program. We continuously strive through these activities to reach the youth whether in small or large numbers with HIV prevention messages and safe behavioural practices.
An Evaluation of MMC “Red Ribbon Superstar Campaign” was conducted in 2011-12 by Social and Rural Research Institute; a specialist unit of International Media Research Bureau (IMRB), Delhi. The report showed that the multimedia media campaign “triggered discussion” among 60% of the respondents, 93% “intent to watch more such campaigns” and 77% “Intent to watch campaigns on the issue” of HIV and AIDS. It was also found that “of all the states covered, HIV testing was reported to be highest among respondents in Nagaland (18 percent), followed by those in Mizoram (16 percent) and Manipur (13 percent). Significant difference can be observed in HIV testing among respondents who were exposed to the Red Ribbon campaign and those not exposed to the campaign”
The comments expressed and the suggestions and inputs are well taken in all positivity and it should be the endeavour of all concerned to explore more attractive, effective and youth friendly intervention programs and collectively fight the HIV and AIDS epidemic.
Dr. Ngangshimeren
Project Director, NSACS
