Dimapur, July 19 (EMN): A two-day state level marketing workshop for promoting the handicraft was organised on July 18 and 19th in Dimapur.
The workshop was organised by the Council of Handicrafts Development Corporations, New Delhi in association with Handicrafts Service Centre, Ministry of Textiles Kohima, informed a press release received here on Thursday.
The workshop was aimed to educate the craftsperson and artisans, national awardees, Non-Governmental Organisations, Self Help Groups, entrepreneurs, and manufacturers of Nagaland. ‘Crafts from Nagaland have potential of exports, Geographical Indication, traditional design, and product development,’ the release stated.
Some of the discussions during the workshop were market situation, quality and its standards, valuable marketing and development, packaging products effectively and marketing them by making use of online marketing techniques.
The workshop also aimed at reviewing the status of artisans; empowering artisans by making them become active entrepreneurs in the process of development; upgradeing artisans with knowledge of implementation agencies, appropriate design, technology intervention so as to enable them to use quality raw material, tools, and equipment to produce value-added items;
Also, to review the status of infrastructure support for improved quality and productivity and to enable artisans’ access to a larger market segment, both domestic and international; to ensure effective collective participation of all members involved in production and marketing process for optimal growth in human resource, production, business, and income; to study various issues related to market access to the artisan products or handicraft products were some of the other objectives for conducting the workshop. About 80 prominent handicrafts artisans, designers, experts in concern field attended the programme.
